Creating the Right Synergies
"Europe is a critical market for AIDA. The ability to access Manzoni and Rovetta’s customers – companies with a long track record – is a critical component of AIDA’s global objectives."
The acquisition of Manzoni and Rovetta business by AIDA will complete AIDA’s medium to long term management strategy of establishing production, service and sales bases at the four poles – Japan, America, Asia, and now Europe. What other synergies do you see between these brands and AIDA?